Learn. Think. Play.

We believe learning about coffee is a never-ending pursuit. To that end, we don't think that we have it all figured out or are the ultimate source of coffee knowledge. We are learning cool stuff all the time. Instead, our approach is to curate insight and experience from others (both experts and newbies!), present data and various points-of-view to you, weigh in with an opinion or two, then urge you to explore on your own.

And then invite you to contribute to the ongoing conversation.

The pages that follow reflect that attitude. And the videos we will be feeding into the conversation will reflect that attitude.

We want to explore, discover, share and urge best practices so that we can all continue to become better experts. The more expertise that gets devoted to coffee, the better coffee we all get to drink and share.