Roasting is an ongoing journey of learning and discovery. As you will often hear us say, it is a blending of art and science and we believe the more knowledgeable you are about the technical aspects of roasting, the more you'll be freed up to express yourself through your coffee. Artistically.
The reference pages on our website, along with some of the blog posts, are designed to be approachable for the newbie, provoking for the initiated and centered around the idea we can all learn from one another. Pursuing excellence without elitism is a path to better coffee and community.